Driving Fan Engagement with a Modern Sports Website
A modern CMS empowered content teams, improved publishing speed, and enhanced SEO performance.
Challenges in the Field
The client’s legacy sports website had limited scalability and poor SEO performance. Content teams relied heavily on developers for updates, creating publishing delays and reducing fan engagement.
Our Game Plan
We delivered a Next.js-powered CMS website with a headless backend and AWS hosting. This gave non-technical teams full control over publishing while improving site performance and flexibility.
Winning Features
Role-based CMS for intuitive content management
SEO-optimized architecture for better rankings
Flexible modules to showcase events, teams, and articles
Integrated analytics and social sharing tools
Client’s Words
"Our content team can now publish updates instantly without depending on developers. Fans get real-time updates on events, and our website traffic has grown significantly."
Victory Outcomes
Publishing time dropped by 60%, scalability and performance improved, and content teams gained independence from developers. Faster updates and better visibility significantly boosted fan engagement.
